Our team is made up of dedicated, results-driven sales professionals with a genuine passion for the hospitality industry. Each of our Global Sales Directors brings extensive experience in hotel sales, having successfully partnered with a diverse range of renowned brands across multi-property portfolios. Together, we ensure a consistent sales presence, measurable results, and long-term profitability—strengthening and sustaining your hotel’s sales performance with confidence.
MEET our TEAM
Danielle beckcom
CEO/FOUNDER
With nearly 30 years of experience in the hotel industry, Danielle brings an unwavering dedication and a vast reservoir of industry and brand expertise to the hospitality sector. Her deep-rooted knowledge and strategic insight make her uniquely equipped to meet the evolving needs of hotel ownership and management groups.
Before founding TADA Hotel Consulting Firm, Danielle spent over two decades in senior leadership roles, where she distinguished herself as a dynamic and award-winning Regional Sales Director. Her ability to lead high-performing teams, exceed revenue targets, and build lasting client relationships earned her recognition across top hospitality brands.
As the CEO of TADA, Danielle has channeled her passion into creating a company that redefines remote hotel sales support. She is known for customizing sales strategies that maximize profitability and drive measurable results. Under her guidance, TADA has empowered sales leaders to consistently surpass annual goals while cultivating sustainable growth.
TADA Hotel Consulting stands as a reflection of Danielle’s vision: to provide impactful, results-driven sales solutions for hotels, delivered remotely by seasoned professionals. Her commitment to innovation and excellence continues to shape the firm’s success and reputation across the industry.
Outside of her professional pursuits, Danielle is deeply committed to family and philanthropy. She proudly supports St. Jude Children’s Research Hospital and serves as a founding board member of the National Charity League, Woodlands/Tomball Chapter, where she volunteers alongside her daughter. Her dedication to giving back reflects the same passion and purpose that drive her work in the hospitality industry.
Before founding TADA Hotel Consulting Firm, Danielle spent over two decades in senior leadership roles, where she distinguished herself as a dynamic and award-winning Regional Sales Director. Her ability to lead high-performing teams, exceed revenue targets, and build lasting client relationships earned her recognition across top hospitality brands.
As the CEO of TADA, Danielle has channeled her passion into creating a company that redefines remote hotel sales support. She is known for customizing sales strategies that maximize profitability and drive measurable results. Under her guidance, TADA has empowered sales leaders to consistently surpass annual goals while cultivating sustainable growth.
TADA Hotel Consulting stands as a reflection of Danielle’s vision: to provide impactful, results-driven sales solutions for hotels, delivered remotely by seasoned professionals. Her commitment to innovation and excellence continues to shape the firm’s success and reputation across the industry.
Outside of her professional pursuits, Danielle is deeply committed to family and philanthropy. She proudly supports St. Jude Children’s Research Hospital and serves as a founding board member of the National Charity League, Woodlands/Tomball Chapter, where she volunteers alongside her daughter. Her dedication to giving back reflects the same passion and purpose that drive her work in the hospitality industry.
TARA LIGHTSEYVICE PRESIDENT OF OPerations AND DEVELOPMENT |
With over 20 years in hospitality, Tara has a proven track record of driving topline revenue growth and leading successful hotel teams. She excels in creating dynamic environments that fuel team performance, owner satisfaction, guest loyalty and operational excellence. Known for her strategic leadership and hands-on approach, Tara optimizes performance, enhances guest experiences, and fosters high-energy teams. She consistently surpasses expectations, whether managing operations, implementing new revenue streams, or guiding teams through change. Tara has a wealth of knowledge with all major hotel brands, working with a diverse range of properties across different divisions, from luxury hotels, full service and select service to extended stay and economy. A dedicated Army wife and mother of a West Point cadet, Tara values discipline, leadership, and excellence. Her experiences have shaped her resilience and commitment to service. Outside of work, Tara has a passion for the arts, especially performing in mystery dinner theater productions, where she blends her love for storytelling and acting to craft immersive experiences. She embodies the values of service, dedication, and connection in every aspect of her life, both on stage and off.
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LORA RECKERGLOBAL SALES DIRECTOR, NATIONAL ACCOUNTSLora is a highly accomplished hospitality sales professional with over 25 years of experience driving performance, elevating profitability, and developing innovative revenue strategies for top global brands including IHG, Marriott, Hilton, Starwood, and Extended Stay America. In her dual role as Global Sales Director and National Account Director at TADA Hotel Consulting, Lora plays a pivotal role in leading the company’s national account initiatives and overseeing a portfolio of hotels across multiple brands and markets. She spearheads strategic account growth, negotiates key partnerships, and ensures consistent communication and results. Outside of her professional achievements, Lora is a proud mom and “Nanie” to three adorable grandsons, she enjoys traveling, spending time with family, and creating lasting memories with those she loves most.
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MARLENE FAHRENKROGSENIOR GLOBAL SALES DIRECTORMarlene brings years of experience in hospitality industry, holding roles such as Director of Sales and Area Sales Director with brands like Marriott, Hyatt, and independent collections. She collaborated with owners and management companies to drive revenue, profits, and market share through strategic management and relationship-building.
After transitioning to a General Manager role, Marlene spent 11 years in Operations, continuing to lead sales teams. Her blend of sales and operations expertise gives her a unique edge in negotiating contracts and identifying profitable opportunities. Outside of work, Marlene enjoys traveling, dancing, and chasing sunsets along the California coast and Baja, Mexico with her husband, Mark, and their dog, Belle. |
JODI GRAYSENIOR GLOBAL SALES DIRECTORJodi is a seasoned hospitality professional with over 17 years of experience in hotel sales, operations, and leadership. She has held key roles including Director of Sales, Area Director, and Business Development Manager with top brands like Hilton, IHG, Marriott, and independent properties.Her unique blend of sales and operational expertise allows her to drive revenue, boost market share, and build strong relationships with ownership groups and clients. Jodi is known for her strategic approach, contract negotiation skills, and ability to uncover new business opportunities across diverse markets. Outside of work, Jodi finds joy in traveling, spending quality time with her family, and doting on her two beloved dogs, Winston and Teddy. Her balanced approach to life reflects her belief in hard work, meaningful connections, and the importance of enjoying the journey.
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MONICA HIBNERglobal sales directorWith an extensive tenure in the hospitality industry, Monica commands a wealth of knowledge and expertise in her capacity as Global Sales Director for TADA. Having transitioned early in her career to hotel sales, she has honed a sharp insight into market trends, pricing strategies, and negotiation techniques. Monica boasts a proven track record of driving revenue growth and cultivating strategic partnerships within the hotel sales sector. Her unwavering passion for delivering exceptional results fuels her eagerness to apply her experience in propelling hotels to thrive in today's fiercely competitive market. A fun fact about Monica is her deep-seated love for nature, particularly mountains, driving her to revel in camping and exploring the great outdoors during her leisure time.
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JAMI POTGIETERglobal sales directorWith over 29 years of experience in hotel sales and hospitality, Jami has built a distinguished career grounded in hard work, dedication, and a deep passion for the industry. She has worn many hats throughout her journey—rising through the ranks with a strong foundation in both hotel operations and sales leadership. Jami's commitment to excellence and results-driven approach have earned her numerous accolades, including being named Regional Director of the Year at her previous company. Her ability to lead teams, grow revenue, and foster client relationships has consistently set her apart in competitive markets.
Outside of work, Jami and her family share a passion for cooking and traveling, always seeking new flavors, experiences, and cultures to explore. |
ALLISON RAWLEYGLOBAL SALES DIRECTORWith 15 years in hospitality, Allison has led sales for top brands including Radisson, Hilton and Marriott, as well as boutique and independent hotels. A Michigan State University graduate in Hospitality Business, she specializes in hotel and event sales, driving revenue though strategic prospecting, client cultivation, and high-impact group and corporate bookings. At TADA Hotel Consulting, Allison develops tailored sales strategies, manages proposals and contracts, and ensures hotels achieve strong market positioning with measurable results. Outside of work, Allison is a proud mom who stays busy cheering from the sidelines, volunteering at her children’s school, serving on the PTO, and running local 5Ks.
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SARAH Salimbeniglobal sales directorSarah brings over a decade of hotel sales expertise to TADA Hotel Consulting, with a strong background across leading brands including Hilton, Marriott, and Hyatt. She has successfully led sales initiatives for multi-property portfolios, driving measurable revenue growth and building lasting client partnerships across diverse markets. At TADA, Sarah combines her deep brand knowledge and relationship-driven approach to deliver strategic, results-oriented sales solutions for her hotels. Her passion for hospitality and community involvement extends beyond the industry — she also serves on the Community Marketing Commission for the City of Loveland, helping shape tourism in Northern Colorado. Outside of work, Sarah enjoys playing competitive disc golf (and casual rounds with family and friends) and exploring new adventures with her family.
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NEHA VEDGLOBAL SALES DIRECTORNeha is a dynamic hospitality sales professional with extensive experience in business development, client acquisition, and relationship management. She has built her career on a proven ability to identify new revenue opportunities, grow key accounts, and deliver exceptional results through strategic sales leadership and collaboration. Her background includes leadership roles with well-respected hotel management companies and global brands, where she consistently exceeded sales targets and developed innovative strategies to capture new market share across corporate, group, and leisure segments. Recognized for her forward-thinking approach, Neha integrates technology and AI-driven insights to enhance prospecting, streamline client communication, and drive stronger conversion outcomes.
Originally from Mumbai and now based in Houston, she brings a global perspective, an entrepreneurial mindset, and a genuine passion for people, travel, and performance-driven success. |
TIFFANY CHADWICKGLOBAL SALES DIRECTORTiffany Chadwick, a results-driven Global Sales Director with 20 years of proven success in hospitality sales. A proud alumna of the University of Houston, Tiffany brings a wealth of industry knowledge and holds numerous hospitality sales certifications across multiple global brands. Throughout her impressive career, Tiffany has built a strong reputation for developing strategic partnerships, uncovering new revenue streams, and executing creative sales initiatives that drive measurable results. Her leadership style combines data-driven strategy with a genuine passion for people—helping owners, management companies, and brand partners achieve sustainable success. Her deep understanding of the sales process, from prospecting to account management, makes her an invaluable asset to the TADA team and our expanding portfolio.When she’s not creating winning sales strategies, Tiffany enjoys traveling, attending concerts, shopping, and experiencing theatre and the arts.
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VIRGINIA PEREZexecutive assistantVirginia serves as the Executive Assistant to the corporate team at TADA Hotel Consulting, where she ensures smooth daily operations through exceptional organization and attention to detail. She supports leadership with scheduling, communication, and administrative coordination, while also bringing expertise in CRM platforms like STS and Delphi to streamline internal processes.Reliable, efficient, and team-oriented, Virginia plays a vital role in keeping the office running at its best. Outside of work, she enjoys time with family and cheering on her children in their various activities.
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ELLA BECKCOMSOCIAL CONTENT MANAGERElla is a dynamic Social Content Manager with a passion for crafting engaging content that truly resonates with audiences. As she skillfully balances her professional career with her studies Texas A&M University, Ella excels and participates in various activities while managing social media platforms remotely. Her creativity, strategic thinking, and fresh perspective make her an invaluable asset to any team. Outside of work, Ella remains actively involved in campus life and her sorority, demonstrating her leadership skills and commitment to growth. Ella enjoys spending quality time with friends, cheering on Texas Aggie Football, and visiting family—especially her beloved dog, Maggie. Her well-rounded approach to life reflects a strong work ethic, a creative spirit, and a genuine love for community and connection.
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