TADA’s Pre-Opening Sales Program ensures your hotel launches with a strong sales foundation and a fully activated pipeline from day one. While your operations team focuses on opening the doors, our Pre-Opening Global Sales Director handles every sales detail—developing target lists, identifying key accounts, and implementing the brand’s pre-opening roadmap. From market research and marketing collateral to enrolling your hotel in third-party platforms and creating comprehensive pre- and post-opening action plans, TADA sets your property up for success. We also provide a complete Sales Department Organizational Binder, including essential templates, checklists, and accountability tools to ensure your sales team is structured, goal-oriented, and ready to perform at opening and beyond.
PRE-OPENING:
Sales Department Organizational Binder:
PRE-OPENING:
- Implement Brand Standard Pre-Opening Details and Complete Brand Roadmap
- Market Research, Identify Base Clients
- Create Pre-Opening Action Plan
- Create Marketing Collateral
- Enroll Hotel in 3rd Party Sales Programs: Hotel Planner, Cvent, Book My Group, Local CVB and Sports Authorities
- Administer Lead Generation List for Backyard Business
- Provide a List of National Accounts Frequenting The Market By Collaborating With The Brands National Sales Directors.
- Compile A Guest List For Grand Opening
- Create A Post Opening Action Plan For Hotel
Sales Department Organizational Binder:
- Mission Statement of Company
- Chain of Command
- Job Descriptions (Regional Sales Director, Director of Sales, Sales Manager, Sales Coordinator)
- Checklist of Activities- Daily, Weekly, Monthly, Quarterly, Annually
- Example of Weekly Report
- Example of Quarterly Action Plans
- Example of Budget
- Example Marketing Plan
- Example of Proposal
- Example of Contract-LNR and Group
- Proper out of office procedures (voicemail, emails)
- Incorporate goals for the sales team based on past history and revenue
- Sales Accountability to GM and VP/Regional Director of Sales
